2021

We evolved their previous system by connecting iconography, typography, and illustration to roots within the cinematic universe, referencing effects and techniques reminiscent of the film-making process—in a way that feels immediately Netflix.

Re-designed the brand’s iconography—crafting a batch of 50 to influence icon creation across the entire product.

Art directed illustrative elements including pictograms, spots illustrations and large scale illustrations that reflect the textural and light qualities of film. Throughout the illustrative system are subtle references to Netflix main-stay shows and fan favorites.